Leveraging Consumer Behavior to Drive Food-as-Medicine
Clay Young, MBAAda 2 &3
Food-as-Medicine is on the rise, but consumer behaviors and household food culture needs to be understood and embraced if we wish to see major success in improving lives. This session will explore this topic and attempt to provide the participant with new tools and a consumer-oriented framework for improving health outcomes.
Learning Objectives:
- Establish the context for the rise of Food-as-Medicine Discuss select factors leading to a rising tide Expose the consumer-behavior aspects that can both drive or limit success
- Lay out the case for why a focus on food ingredients, rather than lifestyle is one key to success
- Expose examples of successful programs focused on ingredients
- Discuss food as a mechanism to support medication efficacy
- Look at this idea through the lens of GLP-1s and obesity
Clay is a seasoned serial entrepreneur on a mission to create a profound impact in the world. His current journey is a culmination of my expertise in consumer purchasing behavior, digital innovation, and a deep-rooted passion for food data transparency aimed at enhancing people's health. Clay's focus is on empowering individuals who are at risk or managing food-related diseases to access the right food products, thereby improving their health and overall well-being.
Fri 10:00 am - 11:00 am